Monday, 14 March 2016

question 4 and 5 plan

Our primary audience would be 15-21. One of the reasons for this would be that this is the age group that attends the cinema the most frequently.
  AGE:
Our film is aimed at a teenage audience and a young adult audience, between the ages of 13-22. This is because we believe teens enjoy our genre and theme more , which is teenage murder. As out opening was mostly filmed in a school setting we belie that teenage benefit from this , they can relate and understand the context and setting. Our cast were 16 or 17 and i believe having a cast at the same ages our target audience has benefited our opening , our audience can relate more to our story line, they also feel some kind of connection and relationship as the cast as they have similar features which in this case is age. We used fast pasted editing in our opening , due to the increase in youtube and music videos , fast pasted editing in time with music and beats has become increasingly popular , therefore we used this is some parts of out opening to appeal to our audience , we belive this swill help our opening look up to date. The music we used as a basis for ideas and influences was chosen as its peopler and well known in the younger society. therefore we though basing our music on music that is already popular would give us an advantage and create a more up to date and on trend look to our opening. We would give our opening a rating 12 based on what i read on the BBFC’s website.

 Genre: 
 The genre of our audience will be fairly split between males and females. Our female actors draw both a female and male audience in but mainly attracting guys due to male gaze. The aspect of violence also attracts a male audience as wifi and horror films are traditionally and stereotypically seen as "male films". The issue of conflict between the girl and the scene in which they get ready draws in a female audience and the aspect of teen conflict also will appeal to a female audience.

Nationality/region:
 Our opening is english that means that our audience will be english speaking. We hope that our audience will become a UK-wide audience and we hope that we would make sales worldwide and over sees.
Our settings include traditional looking english school settings , i think this will appeal to american as it fits the stereotypical image american have on England and i believe that this will appeal to them.
as films such as wild child become very popular due to the english boarding school setting.

Typical audiences for this genre:
Our genre of teenage murder and crime is very popular in the movie industry at the moment due to the break out of series such as scream queens and going back to films such as heathers. The typically audience for the genre such as scream queens is young teens and there is an equal divide between males and females.

Ethnicity
Our film is based on a teenager girl in a typical high school setting; with a dark past. Our target audience is teenagers of any ethnicity. We are using caucasian females. We chose these actresses due to them bring available; using the opportunities around us.

Socio-economic groups
Socio-economic groups have a large range. They were created to help the government group the population into categories.

A - higher managerial - administrative and powerful jobs, such as; lawyer or surgeon
B -  intermediate managerial - professional and administrative; back manager or teacher
C1 - Supervisory and junior managerial; shop floor supervisor and sales person
C2 - Skilled manual workers, for example carpenter or electrician
D - semi-skilled and unskilled manual workers; assembly line or messenger
E - Casual labourers, the unemployed and pensioners; for example people who live on basic benefits or students

Our film is going to be targeted at the socio-economic group E - students. This is going to be highlighted by the protagonist being a caucasian student girl. This is so that teenage girls can empathise and connect with the protagonist and antagonist of out film. She will be wearing typical girl clothing - clothing brands such as; H&M and topshop.

Psychographic Profile
Psychographic profile fits into groups; much like socio-economic groups. based on personality, beliefs, values, interests and lifestyle choices. The government also uses this grouping to see where different people fit into different categories and compare them. Much like demographic but instead of focusing on the work they do they focus on the behaviour of the audience and their actions.
 For example a group of 16-18 yr olds staying at home and a group of 16-18 yr olds leaving home and having to live for themselves for the first time would be very different audience's. For example if we were aiming the film at a group of 16-18 yr olds that are leaving home, the film could focus on independence.
history into the audience of similar texts: 

59 percent among adults 18-49

    "Mean Girls" will be loved by teen age girls, the audience for which the film is targeted. Lindsay Lohan is immensely appealing as the newly arrived Cady. Rachel McAdams and Lacey Chabert are Regina and Gretchen, respectively.


Primary and Secondary audiences; 
The primary audience is teen girls between the ages of 14-25 o=allthough the film is a 12 we believe under the ages of 14 may find the narrative upsetting , we based our rating on similar texts and the BBFC website.

BFI evidence: 
Upward trend in the % of the audiences in 15-25 age group was 26% to 35% 

53% of film watchers are male this is why we incorporated male gaze to attract male viewers. 

There is a higher % of female protagonists therefore we are following conventions. 

Question 5 - 

Attract- 
as we our main audience is teen families these are the audiences we will mainly be attracting due to this we set part  our opening in a school , this setting helps create a relatable scene. This is also the stereotypical view that american have on britain , the middle class boarding school type scene in the country side therefore we also appeal to americans. 
Teen murder not only attracts teen girls but also males , Black murder is huge in the film industry at the moment and and is attracting both females and males. we fit them conventions. 
Female protagonist means relatable for all types of girls and attracts males through male gaze. 
Different time frames and tenses make it interesting , childhood makes it relatable. 
male gaze = secondary audience. 

Adress- 
grouping of the popular girls and the singular protagonist means all types of girls can relate makes the film approachable and engaging. 
All girls can relate. 
School setting appeals to any teen that at school , scene that casual and familiar to them. 
Graveyard scene , appeals to those who have lost someone. 
Older people can reminisce being at school , brings back memories. 
Girls getting ready , makeup etc. 



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