Prelim As opening

THE BRIEF

Your mission is to carry out the following brief:

Preliminary exercise: Continuity task involving filming and editing a character opening a door, crossing a room and sitting down in a chair opposite another character, with whom she/he then exchanges a couple of lines of dialogue. This task should demonstrate match on action, shot/reverse shot and the 180-degree rule.
Main task: the titles and opening of a new fiction film, to last a maximum of two minutes.
All video and audio material must be original, produced by the candidate(s), with the exception of music or audio effects from a copyright-free source.

The coursework is worth 50% of the AS (same at A2) and the marking (detailed later) is divided into 3 sections:

RESEARCH AND PLANNING: 20%

PRODUCTION: 60%

EVALUATION: 20%

Your work is marked partially on my observations of your approach and level of organisation, but fundamentally its a DVD and your blog that are marked.

EVALUATION

Even before you start shooting (let alone planning) your production, you need to keep this final stage in mind. If you start (b)logging notes on this now it will save you a lot of stress as the final deadline (in May!) approaches. You are tasked with answering these questions (see below for details on how this is marked):

• In what ways does your media product use, develop or challenge forms and conventions of real media products? 

• How does your media product represent particular socialgroups?

• What kind of media institution might distribute your media product and why? 

• Who would be the audience for your media product? 

• How did you attract/address your audience? 

• What have you learnt about technologies from the process of constructing this product? 

• Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

HOW ITS ALL MARKED [ie THE ASSESSMENT CRITERIA]

When I'm marking all this, I've got to write a paragraph for the exam board justifying the marks I've given you. The grid embedded below summarises the criteria I have to follow, and so you're advised to occasionally re-read this and ask yourself where you think you'll fall within the marking scheme!
For each section there are key components of the work which I have to assess as being one of the following:

MINIMAL
BASIC
PROFICIENT

EXCELLENT

If you think you're currently at the 'minimal' or 'basic' level for any of these, ask yourself (and me!) what you can do to jump up to at least proficient.